Music Video of the Day: I Love It Loud by Kiss (1982, directed by Philip Davey)


Kiss destroys a house, just through the power of their music.  That seems like a Kiss thing to do.  This video is back from when the moral majority still thought that KISS stood for Knights In Satan’s Service.

Significantly, this was not only the last video to feature Ace Frehley as a member of Kiss but it was also the last video that Kiss filmed before they officially took off their makeup.  The “unmasked era” lasted for 12 years, from 1983 to 1995.  Unfortunately, it turned out that Kiss, without the makeup, wasn’t really that interesting of a band.  With the makeup, they were beings from another world.  Without the makeup, they might as well have just been a slightly more talented version of Poison.  Kiss eventually did the right thing, put the makeup back on, and got back to destroying houses.

The father in this video is played by Howard Marks, who was Kiss’s business manager at the time.

Enjoy!

One response to “Music Video of the Day: I Love It Loud by Kiss (1982, directed by Philip Davey)

  1. Pingback: Lisa Marie’s Week In Review: 2/22/21 — 2/28/21 | Through the Shattered Lens

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