Hi! Lisa here, with today’s music video of the day. The Rat is the latest video from Blanck Mass, the solo project of Fuck Buttons’s Benjamin John Power.
In this video, Benjamin John Power stares straight at the camera while riding through the It’s A Small World ride in Disneyland. He never blinks. He never betrays any emotion whatsoever. Around the 3:24 mark, there’s suddenly a brief shot of a bunch of maggots. All in all, it’s rather disconcerting but I really wouldn’t expect anything less from Blanck Mass.
I want to quote two possible interpretations that I’ve come across for this video. The first comes from Power himself. In a press release, Power stated:
“The video itself is a bit of fun and was filmed on a family vacation, but somehow I feel it represents discontent within a capitalist regime and a world full of sugar-coated shit.”
Meanwhile, on YouTube, Crimewaveddd offered up this reading of the video:
“we get it you’re attractive”
Personally, I think they both sound good!