Tag Archives: Ryan Reynolds

Green Lantern: WonderCon Exclusive Footage

Posted on by Arleigh

I posted just recently that Warner Brothers and DC Entertainment had been dropping the ball when it came to promoting their upcoming superhero action-adventure film slated for this summer blockbuster season. Green Lantern had its first teaser released around November of 2010 and the reception to that trailer was lukewarm at best and dismissal of the film at it’s most vocal.

It’s been almost 4 months since that disastrous attempt at promoting what would be Warner Brothers’ biggest film of the 2011. It looks like Warner Brothers and those in charge of promoting their films may have just learned a valuable lesson in releasing promotion materials when footage needed to spice it up for the target audience is not ready.

WonderCon 2011 at San Francisco has become Green Lantern central as the studios in charge of the film have released not just a kickass official theatrical poster for the film, but a 9-minute sizzle reel for those lucky enough to get a seat in the film’s panel at the Esplanade Ballroom at Moscone Center South. For those who weren’t able to see that 9-min footage the people at Warner Brothers have been gracious enough to release an abridged 4min and 3 second version into the interwebs for everyone to witness.

Even just looking at this abridged version of the WonderCon-exclusive footage has helped in dispelling much of my apprehension towards the success and workability of this film as a live-action blockbuster. The footage goes a long way in setting the tone of the film. Green Lantern has always been part of the cosmic tapestry of the overall DC Universe and the filmmakers seem to have found a way to show that epic cosmic side of the character and do it without making it look cheesy (though some of the CGI effects on the non-human members of the Green Lantern Corps could still use much tuning up).

Except for the part where Jordan is trying to figure out the Green Lantern oath in his living room the footage seems very serious in tone with little comedic beats like the teaser. I would hope that the film does have some comedic beats to it since this is Ryan Reynolds and early Hal Jordan wasn’t always the serious, gloomy gus he turned out later on in his Green Lantern run.

Green Lantern is slated for a June 17, 2011 release.

Green Lantern Poster (WonderCon Exclusive)

Posted on by Arleigh

DC Entertainment and Warner Brothers have been criticized these last few months for their handling of the ad/media blitz for their upcoming summer tentpole film: Green Lantern.

People have been quite underwhelmed with the teaser trailer shown a couple months ago then with releases of concept art for the film. It’s true that the character of Green Lantern is not as iconic as Batman or Superman, but who are outside of Spider-Man and the X-Men. Still it’s been quite perplexing how little hype Warner Brothers has been working on giving this film (starring Ryan Reynolds in the role of Hal Jordan as Green Lantern). One would think that both WB and DC Entertainment would make a massive push for this film not just to try and set it up as another DC film franchise the way Marvel has been creating their very own film universe with their properties.

One thing that may be a sign that Warner Brothers and DC Entertainment are ready to unleash a major advert and media blitz for Green Lantern is the panel at this year’s WonderCon at San Francisco where the cast were available for roundtables and a con exclusive poster of the film was released. The poster will be one of the few things from WonderCon that non-attendees will be able to see and examine.

The poster goes a long way in helping dispel my feelings about this film. While I still haven’t fully bought into this project I do get a sense of the cosmic nature of this film which other superhero films of the past decade haven’t been able to convey. If WB and DC are able to build on the positives that this new poster is giving this film then maybe Green Lantern may just become a must-see for this summer.

Green Lantern is set for a July17, 2011 release date.

Green Lantern Official Trailer

Posted on by Arleigh

DC has always had the Batman franchise as it’s standard bearer when it came to its many properties adapted to the big-screen. In the past one could add the Superman franchise as well, but a return (no pun intended) to that franchise a couple years ago didn’t pan out too well.

Marvel Studios (film division of Marvel Comics) has had a better track record in the past decade in adapting its own franchise characters, both top tier and supporting, to the big-screen. Some of these adaptation have been through other studios like Sony, 20th Century Fox, Paramount and Universal who licensed the characters for film. In the last 3-4 year Marvel has made the decision to adapt their characters themselves to better rake in the profits. This has led to successes and a subsequent purchase of the company as a whole by giant entertainment conglomerate Disney. With Disney’s Scrooge McDuck money bin to help finance further Marvel properties to the big-screen DC and it’s parent company Time-Warner had to respond with something other than Nolan’s Batman franchise.

What DC has decided to answer with first is the live-action adaptation of the iconic DC character Hal Jordan and his Green Lantern persona. The film has veteran action filmmaker Martin Campbell behind the director’s chair with Ryan Reynolds in the title role. The film has finally released it’s first official trailer and the film is set for a Summer 2011 release. A summer that’s becoming more and more crowded with superhero tentpole films not to mention the 800-lb gorilla waiting in the wings to beat everyone senseless: Warner Brother’s final Harry Potter film.

The trailer for Green Lantern just gives enough of a taste about what the film is about but despite some intergalactic scenes was still quite bare in terms of what the story will be about beyond it being an origin tale. Here’s to hoping the next trailer gives a bit more with a much more refined and polished fx work.