Trailer: Man of Steel (2nd Official)


ManofSteel

The very first Man of Steel trailer was underwhelming and played out more like a Terence Malick production. A lot seem to have happened between the release of that first official to the latest one which Warner Brothers premiered earlier today. Where the first trailer was all about serene images of Kal-El in his Clark Kent persona going through his Jack London phase this second trailer delves more into the persona of an emergent Superman who fears that the world he intends to protect from General Zod may not and will not be ready to accept his as their savior.

We get to see more glimpses of the action Man of Steel seem to have more of than the underwhelming reboot done by Bryan Singer just a couple years ago. There’s scenes of entire high-rises collapsing and what looks like Superman battling either Zod or, at the very least, Zod’s minions. We also get to see some of the other cast members from Costner’s Pa Kent to Diane Lane as Ma Kent. We already get to see Michael Shannon as General Zod and Richard Schiff as S.T.A.R. Labs director Dr. Emil Hamilton. The film doesn’t give it out but whether Emil Hamilton is an ally of Superman or a potential enemy the film will have to answer.

The story has a lot of the gritty, realistic DNA that Christopher Nolan’s Dark Knight trilogy had but the impressive visuals that Zack Snyder has become well-known for. It’s going to be interesting to see if the Nolan narrative aesthetic will be able to co-exist with the Snyder flair for imagery.

We’ll find out in June 14, 2013 if all the questions being asked about this second reboot of the Superman franchise will be positive ones or more of the case of opportunity and potential wasted.

Trailer: Green Lantern (2nd Official Trailer)


The WonderCon 2011 exclusive trailer and footage was a major step in creating major buzz and hype for Warner Brothers’ and DC Entertainment upcoming superhero film Green Lantern. With just a little over a month left before the film premieres the second (most likely the final trailer for the film) trailer has been released and whatever doubts early marketing and ads the film seemed to give rise to have gone away with this final release.

Green Lantern is sort of the Iron Man of the DC Comics pantheon in that he’s one of the more powerful characters in that universe, but he never got to the level of iconic status as Superman and Batman. There’s a reason why the only DC comic characters to have sustained any sort of film franchise have been Superman and Batman. The Green Lantern character was never about fighting evil on Earth. His fight was always on a much more cosmic-scale and this trailer shows that the danger in the Green Lantern is cosmic in scale even. The last superhero to attempt such a concept story-wise was the Fantastic Four sequel with Silver Surfer and Galactus. That didn’t turn out as well as many hoped it would. Here’s to hoping that Green Lantern will succeed where the Fantastic Four sequel failed.

Green Lantern is set for a June 17, 2011 release. It will come out in both 2D and 3D (RealD and IMAX 3D).

Green Lantern: WonderCon Exclusive Footage


I posted just recently that Warner Brothers and DC Entertainment had been dropping the ball when it came to promoting their upcoming superhero action-adventure film slated for this summer blockbuster season. Green Lantern had its first teaser released around November of 2010 and the reception to that trailer was lukewarm at best and dismissal of the film at it’s most vocal.

It’s been almost 4 months since that disastrous attempt at promoting what would be Warner Brothers’ biggest film of the 2011. It looks like Warner Brothers and those in charge of promoting their films may have just learned a valuable lesson in releasing promotion materials when footage needed to spice it up for the target audience is not ready.

WonderCon 2011 at San Francisco has become Green Lantern central as the studios in charge of the film have released not just a kickass official theatrical poster for the film, but a 9-minute sizzle reel for those lucky enough to get a seat in the film’s panel at the Esplanade Ballroom at Moscone Center South. For those who weren’t able to see that 9-min footage the people at Warner Brothers have been gracious enough to release an abridged 4min and 3 second version into the interwebs for everyone to witness.

Even just looking at this abridged version of the WonderCon-exclusive footage has helped in dispelling much of my apprehension towards the success and workability of this film as a live-action blockbuster. The footage goes a long way in setting the tone of the film. Green Lantern has always been part of the cosmic tapestry of the overall DC Universe and the filmmakers seem to have found a way to show that epic cosmic side of the character and do it without making it look cheesy (though some of the CGI effects on the non-human members of the Green Lantern Corps could still use much tuning up).

Except for the part where Jordan is trying to figure out the Green Lantern oath in his living room the footage seems very serious in tone with little comedic beats like the teaser. I would hope that the film does have some comedic beats to it since this is Ryan Reynolds and early Hal Jordan wasn’t always the serious, gloomy gus he turned out later on in his Green Lantern run.

Green Lantern is slated for a June 17, 2011 release.

Green Lantern Poster (WonderCon Exclusive)


DC Entertainment and Warner Brothers have been criticized these last few months for their handling of the ad/media blitz for their upcoming summer tentpole film: Green Lantern.

People have been quite underwhelmed with the teaser trailer shown a couple months ago then with releases of concept art for the film. It’s true that the character of Green Lantern is not as iconic as Batman or Superman, but who are outside of Spider-Man and the X-Men. Still it’s been quite perplexing how little hype Warner Brothers has been working on giving this film (starring Ryan Reynolds in the role of Hal Jordan as Green Lantern). One would think that both WB and DC Entertainment would make a massive push for this film not just to try and set it up as another DC film franchise the way Marvel has been creating their very own film universe with their properties.

One thing that may be a sign that Warner Brothers and DC Entertainment are ready to unleash a major advert and media blitz for Green Lantern is the panel at this year’s WonderCon at San Francisco where the cast were available for roundtables and a con exclusive poster of the film was released. The poster will be one of the few things from WonderCon that non-attendees will be able to see and examine.

The poster goes a long way in helping dispel my feelings about this film. While I still haven’t fully bought into this project I do get a sense of the cosmic nature of this film which other superhero films of the past decade haven’t been able to convey. If WB and DC are able to build on the positives that this new poster is giving this film then maybe Green Lantern may just become a must-see for this summer.

Green Lantern is set for a July17, 2011 release date.