Trying to review the new Image Comics series Snotgirl is a bit tricky because, frankly, I’m not sure how much a reader like me is even supposed to like it, given that it’s clearly aimed at a younger — and decidedly more female — readership. All in all this is a good thing given that books aimed at a 30-and 40-something male readership are absolutely saturating the market, whereas titles squarely aimed at women in their 20s are depressingly few and far between —the problem with this book, though, is that it seems to be trying more than a little bit too hard to connect with its intended demographic and ends up feeling like it’s pandering, rather than speaking, to its hoped-for audience.

The creation of writer Bryan Lee O’Malley (of Scott Pilgrim fame) and artist/webcomics sensation Leslie Hung, Snotgirl follows the so-far-quite-dull exploits of one Lottie Person, an L.A…