https://www.youtube.com/watch?v=PxFfRyEkle8

I have no idea what year this video was released. Obviously it was early on in the 1980s, but this was an era when MTV was still scared to have blacks on the network. I know the song was released in 1983.

I would imagine a lot of people were introduced to this song via the Rage Against the Machine cover version. I also imagine that a fair amount of people were made aware of Afrika Bambaataa & The Soulsonic Force because of the inclusion of their song Looking for the Perfect Beat on the Grand Theft Auto: Vice City soundtrack. I was in both cases. I do like the Rage Against the Machine version. They stripped it down to the bare bones political portion of the song, which in doing so, made it their own. It’s something to keep in mind watching this video since you’ll see pre-Public Enemy all over it. Unfortunately, there is something else that you can’t possibly avoid having in your head while watching this music video. I mention that at the end.

Rap started at least in what we would call a fully-formed version in the 1970s with artists like DJ Hollywood, but it was never recorded until Rapper’s Delight came along. Then for a short period of a few years in the early 1980s there was a rather experimental period in rap before groups like Salt-N-Pepa, Run-DMC, Public Enemy, Beastie Boys, and N.W.A. among others would standardize it to a certain extent. One of the groups that existed during that period was Afrika Bambaataa & The Soulsonic Force. There’s a lot more to this story too. I know I am oversimplifying here. The group dates back to the 1970s themselves. I’m pretty sure that’s him at the very start before we see him in costume.

This video has just about everything in it. You’ve got the Public Enemy type political lyrics. Afrika Bambaataa himself looks like he is the funky rap child of George Clinton. It starts with kids off the street being drawn towards a 2001-like monolith to be pulled into another world. It is full of life, color, history, and a damn good time. However, I love how it never pretends reality doesn’t exist with it’s beginning and end. It’s in the middle that it takes you to another place that can be lost if you let your mind fill with nothing but what you see with your eyes. This music video takes your mind on an audio-visual tour before dropping you back into your life.

Grandmaster Flash & The Furious Five’s wonderful song The Message tosses you into cold-hard reality. Afrika Bambaataa & The Soulsonic Force picks you up into the air, mesmerizes you with color and sound, delivers its message, and then asks you dance sucka, before letting you return back to reality.

Sadly, from what I’ve read just now on the night before this was scheduled to post, reality, or at least allegations, is exactly what has been coming out all over the place about Afrika Bambaataa. I actually wrote this post back on Tuesday of this week, and only came across it the night before it was scheduled to be posted. Oh, well. Just like anything else, you can’t avoid controversy and reality when talking about anything in the art and entertainment business. *Sigh*