The Medium is the Message: Andy Griffith in A FACE IN THE CROWD (Warner Brothers 1957)


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If you only know Andy Griffith from his genial TV Southerners in THE ANDY GRIFFITH SHOW and MATLOCK, brace yourself for A FACE IN THE CROWD. Griffith’s folksy monologues had landed him a starring role in the hit Broadway comedy NO TIME FOR SERGEANTS. The vicious, wild-eyed Lonesome Rhodes was thousands of miles away from anything he had done before, and the actor, guided by the sure hand of director Elia Kazan, gives us a searing performance in this satire of the power of the media, and the menace of the demagogue.

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When we first meet Larry Rhodes, he’s in the drunk tank in rural Pickett, Arkansas, a small town not unlike Mayberry. Local radio host Marcia Jeffries is doing a remote broadcast there, hoping to catch some ratings. The no-account drifter is hostile at first, but when the sheriff promises him an early release, you can practically see the wheels spinning…

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