Kia | Through the Shattered Lens

While I did watch the Super Bowl tonight, I have to admit that I only watched it for the commercials. Back in 2013, I did a post on my favorite super bowl commercials and I meant to do the same thing for 2014 but, for whatever reason, I never got around to doing so. So, I was definitely not going to miss out this year!

Unfortunately, the commercials really weren’t that great this year. Perhaps if I was looking for a new car, the constant barrage of car commercials would have been more interesting. I found a lot of the so-called “empowering” commercials to be condescending. (To be honest, I always resent the idea that I need a commercial to make me feel good about myself. I’m stronger than that.) The McDonald’s commercial where people got free food for telling their mom that they loved them upset me because my mom’s not here for me to tell her how much I love her. And then there were all the commercials about fathers bonding with their sons (never their daughters, interestingly enough) and those made me want to throw stuff as well.

In fact, when all is said and done, my favorite part of the Super Bowl was not watching that commercials. Instead, it was watching the dancing sharks.

Dance, Shark, dance!

But there were a few commercials that stood out. For example, there was the Nationwide dead kid commercial, which made me feel like a terrible person because I started giggling as soon as I saw that the TV had fallen over. And then there was that GoDaddy commercial that was so offensive that it didn’t even make it to air. (The commercial featured a lost puppy who, upon finally making his way back home, discovers that he’s being sold online. Dear GoDaddy, I hate you and your asinine commercials. Stop trying to be edgy, ‘kay? Okay.)

Oh! And don’t forget the Nissan commercial about the NASCAR driver who is a crappy father but then makes up for it by showing up at his son’s school in a new car.

My boyfriend actually paid more attention to the game than the commercials, which is like totally the wrong way to do the Super Bowl if you ask me. But, for the record, his favorite ad was the Victoria’s Secret Super Bowl commercial. I’m just happy that he got something out of the game.

Anyway, here are my 6 top Super Bowl commercials.

6) Liam Neeson for Clash of Clans

I really don’t know much about Clash of Clans but this commercial made me laugh because this is how I’ve always imagined Liam Neeson passes the time between Taken movies.

http://www.youtube.com/watch?v=GuFebXDkI3k

5) Pierce Brosnan for Kia

This is actually one of the few car commercials that I actually enjoyed. Pierce is aging well and appears to have a pretty good sense of humor about how his career will always be defined by James Bond.

http://www.youtube.com/watch?v=rSqqCI0LNHs

4) Nationwide — Invisible Mindy

Everyone was so traumatized by the Nationwide Dead Kid commercial that the Invisible Mindy commercial kinda got lost in the shuffle. That’s a shame because it’s actually pretty clever. What really made the commercial, for me, was the Matt Damon cameo at the end. It was appropriate because Mindy first came to prominence when she and a friend wrote and performed a play called “Ben and Matt,” which told the story of Matt’s bromance with Ben Affleck.

http://www.youtube.com/watch?v=Yrq8ruhmCX0

3) The Snickers Machete Bunch Commercial

Danny Trejo and Steve Buscemi! Need I say more?

http://www.youtube.com/watch?v=linSRGYnCcc

2) The Budweiser Puppy Commercial!

This one made me cry.

http://www.youtube.com/watch?v=xAsjRRMMg_Q

1) NO MORE’s Official Super Bowl Ad

And finally, here’s my top ad. This one was powerful and important and all it was selling was hope for a better future.

If you follow me on twitter then you can probably guess what I consider to be “the best freakin’ commercial ever.” It premiered (in its full form) during the last Super Bowl and it made me smile whenever I saw it on come on TV. It was a commercial that I loved so much that it took me a few times to realize it was actually selling something (a car, in this instance). Up until then, I just thought the commercial was a showcase for Sockmonkey and his friend, the freaky little red thing.

I’m speaking, of course, of the Kia Sorrento “How You Like Me Now” ad campaign.

Don’t get me wrong. I’m not saying you should buy a Kia and this commercial left me with absolutely no desire to trade in my beloved Chrysler Sebring convertible but it did inspire me to order sockmonkeys for myself, my older sister Erin, and my niece Shannon.

As great as the song (How You Like Me Now, performed by Heavy) is and as much charisma as that little red monster thingee displays, Sockmonkey really is the star of the commercial. Seriously, I might actually watch the Daily Show if they fired smug, aging badly, oddly devoted to Stephen Colbert, old Jon Stewart and replaced him with tattooed, fast-driving, water-skiing, mad dancing, fast driving Sockmonkey.

(Yes, I said fast driving twice! Because that monkey really drives fast! And, uhmm, not because — as some people claim — I have a five-second attention span…)

The last time I saw this commercial, my friend Jeff commented, “I bet that monkey gets a lot of tail.”

“Silly!” I replied, “He’s already got a tail!”

Later, I realized I may have misunderstood his meaning.

(True story)

But anyway, it’s a fun little commercial whether it makes you want to drive a Kia or not. And, a definite plus, it’s not half as disturbing as those old Calvin Klein jean commercials.