Alex Meraz | Through the Shattered Lens

Let’s get this out of the way and just say that Warner Bros. executives and major shareholders are none too pleased by the reception from both critics and the general audience when it comes to Batman v. Superman: Dawn of Justice. Not a very good start to their planned DC Extended Universe. While fanboys from both DC and Marvel have been going at it for weeks now, there’s at least some bright spot ahead for DC in their summer tentpole release Suicide Squad.

Even with rumors of extended reshoots to add more levity and fun to balance out public’s perception that the DC films are too dour and dark (grimdark even), Suicide Squad still remains one of the more anticipated films of the summer.

During this year’s MTV Movie Awards, DC and Warner Brothers released the newest trailer for what they’re hoping will sell the DCEU to the audience what Batman v. Superman could not and that’s a fun comic book film that understands dark and serious doesn’t have to mean not fun.

Suicide Squad is set for an August 5, 2016 release date.

“If anything goes wrong we blame them. We have built-in deniability.” — Amanda Waller

When will studios finally realize that showing any video reel, trailer or teaser at Comic-Con’s Hall H will inevitably be leaked if no official release has been made. It’s the nature of the internet and has become a sort of ritual each summer when Comic-Con rolls around. Some studios have been better with whetting the appetite of fans by giving those who can’t make Hall H with something to see. Others seem intent on trying to control what comes out of Hall H. It’s almost as if they’re saying “sucks to be you” if one couldn’t attend Comic-Con and get a seat in Hall H.

This year it seems Warner Brothers is that studio that’s trying to stamp out all the leaked footage shown at this year’s Hall H during their industry panel. It was a panel that was seen as the best thing about the Hall H gatherings. They did the right thing about releasing the latest trailer for Batman v. Superman: Dawn of Justice to the public and not just keeping it for the Hall H crowd. Yet, they whiffed big time by not doing the same for the Suicide Squad trailer (or first look as some call it).

Inevitably some in Hall H were kind enough to turn on their smartphones and video a rough and grainy look at the trailer which was then uploaded onto the internet. This was the first look a majority of comic-book and film fans got of Suicide Squad. Not a good look, but fans were playing this leaked footage nonstop. So, taking a page out of Marvel Studios PR playbook after the first Avengers: Age of Ultron trailer leaked in a very non-HD version, Warner Bros. has finally surrendered and released an HD-version of the Suicide Squad trailer.

All is right with the world.