The Problematic Covers of Fire Fighters

In 1929, a pulp magazine called Fire Fighters hit the stands.  Published by Hersey Magazines, it featured stories about the men who fought to put out fires.  It only ran for three issues and today, it is best-known for the publisher’s unfortune corporate logo.  Before it was appropriated by the Nazis, the swastika was a widely recognized religious and philosophical symbol.  When Hersey adopted it as their corporate logo and branded it as being “the symbol of good reading,” they had no idea what the future would hold.  Hersey would later change their corporate logo to a four-leaf clover.

There were only three issues of Fire Fighters.  All three of the covers were done by Walter Baumhofer.


One response to “The Problematic Covers of Fire Fighters

  1. Pingback: Lisa Marie’s Week In Review: 5/1/23 — 5/7/23 | Through the Shattered Lens

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