I knew I would get to it eventually, but I honestly didn’t think I would do it this early. Regardless, here’s probably the best known anti-MTV music video at least to come out of their first ten years. First, it’s in all black and white. Second, the group isn’t in the video at all. Finally, almost nothing happens. Sure they would repeat this similar formula for a couple other songs they did, but this is the one people think of. Especially because the song itself defines Generation X very concisely with the line: “you got no war to name us.” A line that would resonant with the MTV audience of the time.

What I like about this video that makes it more than just an anti-MTV music video is that they actually did something interesting with it. They could have just had it start on the speaker and end on the speaker. Nothing else had to happen. They didn’t do that. Instead, they opted for the Michael Snow option. If you look at Michael Snow’s film Wavelength (1967), then you’ll see a lot of similarities. Wavelength is a slow 45 minute zoom across a room to a picture on the opposite wall. Some things do happen in the room during this zoom. However, the film asks you to begin to see the room itself as the character and to treat the other things going on the way you would treat a set. They are just passing around the character of the room. The music video asks you to do the same thing with a slow zoom out and the occasional action of a person in the room. The video asks you to meditate on the song itself along with the room in which someone would sit to listen to the song. The song and a typical environment that someone would listen to it are the characters in this music video. This is in contrast to other music videos that ask you to focus on the artist(s) themselves and a visualization and/or narration of their song.

I love that The Replacements decided to put some thought into this when they really could have just had it stay on that speaker the whole time. I would say it was an under appreciated MTV music video, but I distinctly remember MTV even using a section of the video as a bumper in between videos or commercial breaks.

Enjoy! Even if it’s just for one of the best songs of the 1980s in my opinion.