Today is the one-week anniversary of a historic social media event: the #SyFyDaysaster.
For the past year, I’ve been a proud member of a group of film lovers known as the Snarkalecs. Every Saturday, we would meet up via twitter and we would watch whatever film happened to be playing on the SyFy network. Every week, we would look forward to the chance to live tweet films with titles like Jersey Shore Shark Attack, Chupacabra Vs. The Alamo, Two-Headed Shark Attack, and Piranaconda. Often times, we would be joined by actors like Gerald Webb and directors like Griff Furst. One of my best memories remains the time that Greg Grunberg replied to one of my tweets while we were watching End of the World.
Incidentally, every time that the Snarkalecs would start to live tweet a movie on Saturday, that movie would soon start trending. As a result, other twitter users would have an incentive to change the station over to SyFy and see what everyone was talking about. By showing original movies on Saturday night, SyFy kept the Snarkalecs entertained and we, as a result, then helped SyFy get better ratings.
What could be more American than that?
However, a few months ago, the SyFy network announced that they would no longer be showing original movies on Saturday night. Instead, the movies moved to Thursday and Saturday night became about showcasing a rather forgettable show called Sinbad.
Unfortunately, Thursday is not a convenient night for many of the Snarkalecs. Some Snarkalecs have to be at work on Friday morning. Other Snarkalecs have family obligations during the week. As for me, Thursday doesn’t work because that’s when CBS airs the weekly eviction episode of Big Brother.
As a result, the Snarkalecs have found other things and other networks to watch on Saturday night and Sinbad hasn’t trended once.
Two Thursdays ago, the snarkalecs decided to make a point. As a group, we DVRed the SyFy original film, Independence Daysaster, off of the SyFy network. We then watched and live tweeted the film on Saturday night.
Within fifteen minutes, just as a result of a handful of Snarkalecs live tweeting the film, #SyfyDaysaster was the number one trending topic in the world. And it stayed at number one for the next two hours. And when the tweets started to show up from people wanting to know just why exactly #SyFyDaysaster was trending, we let them know that it was trending because it was a film that the SyFy Network could have been showing instead of broadcasting the latest episode of Sinbad.
As a result of our act of social media protest, for two hours, #SyFyDaysaster was an even more popular subject than Amanda Bynes calling Drake ugly.
As for Sinbad, it trended not once.
The fact of the matter is that people don’t love the SyFy Network because of shows like Sinbad. Instead, we love the SyFy network because SyFy gives us a chance to watch movies like Super Shark and Tasmanian Devils. By showing those movies, the SyFy network has given me a chance to meet and get to know people who I may not have ever met otherwise. SyFy Saturday movie nights introduced me to the snarkalecs and, for that, I will always be thankful.
Let me put it like this — if you tell me you watch Sinbad, I’ll smile politely. Ff you tell me that you love Jersey Shore Shark Attack, I’ll be your friend forever and I’ll probably end up making out with you depending on how much I’ve had to drink beforehand.
In short, I’m proud of us! I only hope that the SyFy network noticed and that they’ll reconsider their decision to make Saturday night all about Sinbad.
As for Independence Daysaster, it was actually something of a lesser SyFy film. A bunch of aliens invade Earth on the 4th of July. The President (played by Tom Everett Scott) teams up with a bunch of hackers to defeat them. It was all pretty predictable and, under any other circumstances, rather forgettable. Still, I will never forget the #SyFyDaysaster and I look forward to engaging in future acts of civil disobedience until, hopefully, the movies return to where they belong, back on Saturday night.
Here’s just a few of the tweets from #SyFyDaysaster:
It’s just another day in Canada. — @LisaMarieBowman
“You can’t fight here! This is the War Room!” — @LisaMarieBowman
He’s the President of Sexyville — @LisaMarieBowman
Nick is like a cockroach wearing an American flag. — @LisaMarieBowman
Stop insulting cockroaches — @KellyThul
Flame-haired one is all excited because she made something trend in some place called Dallas. Meh. #SyFyDaysaster — @Doc_Bowman