Gamers of the past 5 years pretty much have seen gaming publishers go all-out to advertise their AAA titles to the public whether one was a gamer or not. The first to do so was Microsoft and Bungie Studios to help market the third game in their very popular and blockbuster-selling first-person shooter franchise, Halo. It was in marketing Halo 3 where we see live-action short films that helps build the hype and buzz for the game. Halo 3 was going to sell millions whether these short films turned commercials were made or not, but the fact that they were and the gaming community love them shows that the gaming industry was starting to think of itself as akin to the film industry. These were literally live-action trailers for games.
Three of the Halo 3 live-action trailers were directed by a young South African bloke who calls himself Neill Blomkamp. Halo 3: ODST came out with a couple of live-action trailers with one lasting a whopping 2.5 minutes long. This particular trailer had a Saving Private Ryan vibe to it and was actually critically-acclaimed in the advertising and marketing industry. Now, we have the final Halo title from Bungie Studios and the first live-action trailer has popped up. This is not even the trailer for the full-game out later this fall, but a trailer for the multiplayer beta which will begin in May 2010. This live-action trailer is titled “Birth of a Spartan” and shows a glimpse at how the Spartans (super-soldiers in the Halo universe are created).
The trailer looks great. It has a very futuristic clean look to it and even brings to mind military sci-fi influences. With the game still months from seeing it’s initial release I hope they continue to make these live-action trailers. These really are some of the best game trailers out there. Below are some of the previous live-action trailers that had been made for the other titles in the franchise.