Music Video of the Day: Run Runaway by Slade (1984, dir. Tim Pope)


If you’ve ever heard of Slade, then it’s likely because their songs Cum On Feel The Noize and Mama Weer All Crazee Now were covered by Quiet Riot and The Runaways. I’m not sure what led me to find them, but I’ve enjoyed their music ever since. I had no idea they made it out of the 1970s in order to have music videos like this one out there.

The reason we have it is that Quiet Riot’s cover re-popularized Cum On Feel The Noize. This created attention in America for their music. Thus, we got Run Runaway, among other songs, which did well in the States. And we got this video to go with it.

If the Wikipedia article on the band is to be believed, then they are cited as an influence on just about everyone from the late-70s onward. I can understand that. For me, they fall into the same category as Sweet–ahead of their time, underrated, and influential.

Surprisingly, there is a fair amount of info about the video over on the Wikipedia page on the song:

A music video was filmed to promote the single, which was directed by Tim Pope for GLO Productions and cost £16,000 to make. It was shot at Eastnor Castle in Ledbury, Herefordshire. In keeping with the song’s celtic/jig sound, the video featured the band performing the song in front of an audience dressed in tartan. Other sequences showed a marching bagpipe band and a kilted Scot grappling with a caber.

The video was a big success in America, where it reached the top of the playlist charts. Its constant showing on MTV helped “Run Runaway” become Slade’s biggest American hit. Despite its success, the band were disappointed that the video did not feature any direct shots of Powell. In a 1986 interview, Lea said that the band’s only requirement in their music videos is that each band member is featured, however in the “Run Runaway” video, Powell is only seen in the background. In a 1986 fan club opinion poll, fans voted the video was the band’s best music video.

In 2011, the coat guitarist Dave Hill wore in the video sold on eBay for £295. The seller had bought the coat many years ago from the Slade Fan Club where Hill auctioned off a few items to raise money to build a home recording studio.

The only thing I would add is that I like that it captures the goofiness of the band. I especially love the part near the end when the camera is looking up at them. You keep thinking it’s going to cut away from them, but it doesn’t. They just keep going.

Enjoy!

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