The video above was released today by 20th Century Fox as part of their marketing machine to help create buzz for their upcoming summer blockbuster scifi film Prometheus.

It’s a clip of a fictional keynote speech by one Peter Weyland at the TED 2023 conference. Guy Pearce plays the role of Peter Weyland and talks about how technology’s influence in human history from the beginning with fire (he mentions the Greek myth of Prometheus stealing the technology of fire from the gods and giving it to man) all the way to artificial intelligence and realistic cybernetic constructs.

Anyone who has been a fan of the Alien franchise will recognize the name Weyland. It’s the fictional transnational corporation which has become a major part of the films in the franchise and, to a degree, even to the Predator franchise. They’re the corporation which sends Ripley and the crew of the ore mining hauler Nostromo to the desolate planet of LV-426 where they encounter the very lifeform that would become one of film’s iconic monsters. It is also the corporation which 70+ years later would send a terraforming colony to the very same planet which would become a major part of the plot for Aliens. Even the David Fincherdirected third film, Alien 3, would use the corporation as the monolithic badguy behind-the-scenes.

Weyland is just part of the corporation’s name as through the years it would combine with another corporation to become Weyland-Yutani. While the aliens in the franchise have been the immediate threat in all the films in the franchise it would be Weyland-Yutani who became the face of the corporate evil that continues to try to get samples of the very alien the franchise is known for.

It’s going to be interesting how this viral video ties into the upcoming Ridley Scott “prequel” to Alien and whether Weyland-Yutani will play a major role in the film’s plot. One thing I’m sure is that Pearce definitely plays a convincing corporate visionary with a God-complex that’s part Steve Jobs and part Richard Branson (if both iconic businessmen channeled their inner-darkside).

Prometheus is set  for a June 8, 2012 release date.