Well, what is there to say about the Transformers franchise other than it is what it is. A special-effects heavy flick about a Hasbro toyline from the 80’s that has become a sensation (a good first film with a sub-par follow-up) that’s made millions worldwide. The fact that Michael Bay (who I tend to believe as only a step above Uwe Boll in his talent as a filmmaker) is the filmmaker in charge of the franchise almost guarantees that each film will be a hit no matter what critics say.

Now we have the third film in the series with the very Pink Floyd-ish title which I am sure Pink Floyd fans are none to happy about. The film is deep into its film schedule and the fact that there’s now a teaser trailer with still 7 months to go before its July 1, 2011 release tells me that pre-production on this project began either as soon as the second film premiered or while it was finishing post.

Gone in this third and, as Michael Bay announced earlier, final film in the series is Megan Fox thus Shia LeBouf’s character Sam Witwicky will have a new love interest in English model Rosie Huntington-Whiteley. Most of the cast from both previous films will return and so do most of the primary Transformers on both sides. With the Fallen having fallen in the second film this third entry will bring in one of the more popular Decepticons in Shockwave to act as the main villain. How they’ll work this part of the script into having Shockwave being the main heavy despite Megatron still appearing in the film will be interesting to see.

In the end, the film will have great special-effects courtesy of ILM with chaos and destruction as seen through the mad-eyes of Bay. The wild card is whether Bay has learned how to work the 3-D cameras used to film the project from beginning to end. Because no matter what people may think of James Cameron he seems to be the only one who has figured out how to properly create an immersive 3-D film and not lose out on the action end.

Will Bay’s hyper-kinetic and MTV-style editing be able to work well with 3-D or will this third film just end up making its entire audience nauseous and I don’t mean from the film’s plot. We’ll soon find out this coming July.