So, I’m sitting here like I do every year and I’m trying to pick my favorite Super Bowl ads. (After all, the commercials are the only reason that I ever watch the Super Bowl.) And I have to say that I’m having some difficulty doing it this year because, for the most part, all of the commercials were hella forgettable. There were a few good ones and a few bad ones but the majority of them were just kind of there.
The bad ones, of course, were easy to spot. There was that creepy Robochild who I guess is supposed to convince you to get your taxes done or something. The first Google ad — the one about people using Google translate to discover how to say “I love you” — was a bit too desperate to convince us that Google is a force of good as opposed to evil. (As long as I can always use it to check the weather, I really don’t care what Google does in its spare time.) I might have liked the Steve Carell Pepsi ads if they had been for Coke instead. You have to understand that, down south where I live, we kind of find Pepsi to be offensive.
To be honest, the best ads were the movie trailers but I just spent about 5 hours posting all 16 of those to the site. Here are 6 other commercials that, regardless of whether I liked them or even found them to be effective, I won’t forget.
1. Every Super Bowl, I look forward to the new M&M’s commercial. This year’s was as cute as always and Christina Applegate did a good job selling the frustration.
http://www.youtube.com/watch?v=5CCRNmmnG3c
2. I didn’t necessarily like this Audi commercial but it did spark an interesting theological debate between me and my sister about whether or not anyone would really need a car in Heaven. Eventually, we concluded that the guy was actually in Purgatory, or at least he was until his life was saved. It bothers me that, at the end of the commercial, that guy has a half-digested cashew somewhere on his desk.
3. I preferred the robots from this Michelob commercials to the Robo Child.
http://www.youtube.com/watch?v=nNfv9wsttKE
4. I’m not really sure what’s supposed to be going on in these commercials for Turkish Airlines. I’m assuming that this is meant to be appeal to international assassins.
5. I did like this Olay commercial, mostly because of the horror angle.
http://www.youtube.com/watch?v=3KuQ4i_VSso
6. And finally, there’s this commercial, which starts out as a Bud Light commercial but then quickly becomes something else. I know I already shared this earlier tonight but seriously, this was so obviously the winner of the Super Bowl commercial sweepstakes that I simply have to show it again!
Through the Shattered Lens 