“Joan Collins is THE BITCH” announced the opening credits of the 1979 film, The Bitch. Seriously, how can you not love a film that opens that way?
Joan Collins returns of Fonatine Khaled, the character that she previously played in The Stud. Once again based on a novel by Jackie Collins, The Bitch follow Fontaine as she adjusts to life as a freshly divorced woman. Though she received a good deal of money in the divorce and she has her own personal fortune as well, Fontaine is struggling to maintain her extravagant lifestyle. A new disco has opened and is taking away the crowds that used to populate her club. She’s running out of cash and soon, she might not even be able to fly first class!
It’s on an airplane that she meets Nico (Michael Colby, who is not particularly charismatic but still isn’t quite as dull as Oliver Tobias was in The Stud). In an amusing in-joke, the movie that they watch on the plane is The Stud. Nico says that he can’t decide if the movie is funnier with the sound or without. “It’s not meant to by funny,” Fontaine replies. Nico claims to be a wealthy Italian businessman, which immediately gets Fontaine’s attention. Of course, Nico’s lying. He’s actually a con artist and a jewel thief. Fontaine figures that out when Nico tries to use her to smuggle a diamond through customs. Fontaine is angered but she’s intrigued.
Nico is in debt to the Mafia. The head of the British mob is a man named … and I’m not making this up …. Thrush Feathers (Ian Hendry). Thrush Feathers demands that Nico cause a horse to lose an upcoming race. The horse belongs to Fontaine’s friends from the first film, Vanessa (Sue Lloyd) and Mark Grant (Mark Burns). Thrush Feathers also offers to help Fontaine keep her club open but his help comes with a price. Whatever the price is, could it possibly be worse than being named Thrush Feathers? Seriously, in what world is someone with that name going to take over a London crime syndicate? How do you go from the Kray Brothers to Thrush Feathers?
Anyway, the plot really isn’t that important. There’s a lot of double crosses and manipulation as Fontaine lives up to the title of the film. The plot is really just an excuse to tease the viewer with visions of the decadent rich. The clothes are expensive. The mansions are ornate. The conversations are always arch and full of double entendres. This film is less about how the rich live and more about how middle class like to imagine the rich live. It’s also about sex, though none of it quite reaches the lunatic abandon of The Stud’s swimming pool orgy scene. The important thing is that whole thing is scored to a disco beat.
As with The Stud, it’s Joan Collins who holds the film together, giving a fierce and uninhibited performance in which she gleefully embraces the melodrama and delivers her lines with just enough attitude to let the viewer know that she’s in on the joke. “Bitch” may have been meant as an insult but, as played by Joan Collins, Fontaine wears the title as a badge of honor. She understands what had to be done to survive in a male-dominated world and she makes no apologies for it. Even more importantly, she knows that once you fly first class, you can never go back.
The Bitch is not necessarily good but it is definitely fun in its sordid way.


