Gloria was the second single to be released off of U2’s second album, October.  It was one of their lowest-charting early singles but the music video for the song was also the first U2 music video to receive heavy airplay on MTV.  Given U2’s later reputation, its interesting to see how straight-forward and unpretentious their early videos could be.

This video was filmed in October 1981 on a barge in Grand Canal Dock in Dublin near Windmill Lane.  Director Meiert Avis has worked with just about everyone.  If your band was popular, Meiert Avis probably directed at least one video for you.

Enjoy!