DC Entertainment and Warner Brothers have been criticized these last few months for their handling of the ad/media blitz for their upcoming summer tentpole film: Green Lantern.
People have been quite underwhelmed with the teaser trailer shown a couple months ago then with releases of concept art for the film. It’s true that the character of Green Lantern is not as iconic as Batman or Superman, but who are outside of Spider-Man and the X-Men. Still it’s been quite perplexing how little hype Warner Brothers has been working on giving this film (starring Ryan Reynolds in the role of Hal Jordan as Green Lantern). One would think that both WB and DC Entertainment would make a massive push for this film not just to try and set it up as another DC film franchise the way Marvel has been creating their very own film universe with their properties.
One thing that may be a sign that Warner Brothers and DC Entertainment are ready to unleash a major advert and media blitz for Green Lantern is the panel at this year’s WonderCon at San Francisco where the cast were available for roundtables and a con exclusive poster of the film was released. The poster will be one of the few things from WonderCon that non-attendees will be able to see and examine.
The poster goes a long way in helping dispel my feelings about this film. While I still haven’t fully bought into this project I do get a sense of the cosmic nature of this film which other superhero films of the past decade haven’t been able to convey. If WB and DC are able to build on the positives that this new poster is giving this film then maybe Green Lantern may just become a must-see for this summer.
Green Lantern is set for a July17, 2011 release date.
Through the Shattered Lens 
You’d think that with all the power that the WB has at its disposal, they’d make a better push for this film. When you look at a number of the WB/DC pairings since the first Superman film, the Warners are usually pretty good in getting some media out there. I think The Dark Knight had an incredible ad campaign, and even Superman Returns had some kind of exposure out there before the movie actually came out. With this, they’re leaving themselves open to have Disney/Marvel run circles around them (in the media / Marketing) department.
I’m not very familiar with the Green Lantern (grew up on Marvel myself, though I love Batman comics). Either way, I really hope it works out for them. DC needs something other than the major players to count on. 🙂
LikeLike