If there’s one thing that BioWare seems to be doing quite well the last couple years it’s been how to hype up their rpg franchises whenever a new game is set for a release.
In early 2010 they premiered what I could only call a very cinematic launch trailer for Mass Effect 2 and during the Super Bowl halftime. This year we have another launch trailer but this time for Dragon Age II. This is a sequel to the very popular and acclaimed fantasy-rpg, Dragon Age: Origins, from BioWare and EA.
I’ve been playing the game now for the past three days and I will say that the trailer captures the game’s action quite well. The look of the game itself is only a step away from looking like the trailer animation. Maybe the third game will finally look like it’s own launch trailer in every way imaginable.
This launch trailer is the sort of marketing blitz which definitely has a chance to interest those not into such games. I know that if I had seen it and known nothing of the game itself I would be quite tempted to buy it and play it.