Music Video of the Day: So Alive by Love and Rockets (1989, directed by Howard Greenhalgh)


Love and Rockets was an English alternative band, made up of all of the members of Bauhaus who were not named Peter Murphy.  From 1985 to 1998, before breaking up to pursue other projects, Love and Rockets released 7 studio albums.  Though Love and Rockets always struggled to escape the shadow of Bauhaus, the band was still responsible for some of the best music of the late 80s and 90s.

Their best known song was So Alive, which was a number one hit in both the United States and Canada.  The video is highly regarded by aficionados of long legs and backlighting everywhere.

The song was written by the song’s lead vocalist, Daniel Ash.  As Ash explained in an interview with Xsnozie:

“I’d gone to a party on Saturday night, and I was married at the time, and I saw this woman over the other side of the room, and I was completely transfixed which is very odd because I was freshly married.  It was very weird, but I was completely infatuated by her and so much so that I couldn’t go near her to even speak to her, it was just this overwhelming thing. I can’t explain it to this day. That’s why the first line is, ‘I don’t know what color your eyes are.’ Because I didn’t get that close, I just saw this person in the distance.”

The video was the first to be directed by Howard Greenhalgh, who would later direct the video for Soundgarden’s Black Hole Sun.

And yes, Love and Rockets did take their name from the comic book series by the Hernandez Brothers.