I can’t disagree with Bo Diddley. He was in Rockula (1990) after all. Then again, Toni Basil and Thomas Dolby were in it too, so he was in good company.

As far as I know, this is the only music video that Bo Diddley ever did. Those are The Shirelles singing backup vocals. I like that Bo Diddley didn’t do the typical old musician music video. You know, those videos that show some 20-40 year-olds acting out the meaning of the lyrics with occasional cutaways to the older musicians. Bo Diddley is right up front and as nutty as ever. I love the color scheme too. This would have been right at home with the bright color music videos of the mid-1990s. I also appreciate the little history lesson with the old photos of Bo and the Apollo Theater.

Yes, I did notice Diddley’s square guitar fly between the Twin Towers. It’s hard to miss.

This music video was directed and edited by Simeon Soffer. He did the same for about 15 other videos. This doesn’t happen often when I do these posts, but Soffer went on to be nominated for an Oscar for Best Documentary, Short Subjects for the film The Wildest Show In The South: The Angola Prison Rodeo (1999).

This was produced by Mike Alfieri. I can’t find any other work he has done.

Enjoy!