My earliest memory of this song is a 6th grade math class. I don’t remember why, but they had a computer in there, and one of the kids put the song on. I have no idea when I first saw the music video. All I remembered about it was the bed getting hit by a truck. The rest of the music video is pretty forgettable.

I guess you could take it simply. It’s about a kid having nightmares that we ascribe to the “Sandman” bringing by putting you to sleep. Trying to carefully watch it now and paying attention to the lyrics, it looks a lot like the kid is having nightmares of death that don’t go away with age, but only become closer and closer to reality as the years pass. According to Songfacts, the line “off to Never Never Land” was supposed to be “disrupt the perfect family” as a reference to Sudden Infant Death Syndrome. The Sandman can bring you sleep, which is where you can die at any age, as shown by the old man who we also see alone in the bed. Plus, we tend to use sleep to mean both going to sleep at night and death, as in putting an animal to sleep. You also see that in the image of the old man underwater as if he is trying to kill himself. The scene with the kid praying as the old man watches really makes me think that they are meant to be the same person. In particular, since you are your own Sandman in reality. Never Never Land is a place where you never grow up, but sung darkly as Enter Sandman is by Metallica, then it makes it sound like a fantasy to cloak the fear of your eventual death. In that case, the Sandman could also be seen as The Reaper, and Never Never Land is just death. Or maybe I am just overthinking all of this because I had a friend who died in his sleep when he was a teenager. Probably not though seeing as this kind of thing is a bit of a motif in Metallica’s music such as the songs One and The Memory Remains.

The music video was directed by veteran music video director Wayne Isham. Unless you have never watched a music video before, you probably have seen his work. One minute it’s Enter Sandman for Metallica, and the next he is directing Bye Bye Bye for *NSYNC. More recently he brought us a music video for Nickelback and a couple for Neil Diamond. The point is that Wayne Isham seems to be willing to direct anything you give him.

Martin Coppen shot the music video. He has done around 40 music videos.

Jay Torres edited the music video. He has a handful of music video credits, but based on his website, seems to have gone on to other things.

Curt Marvis, Jeff Tannebring, and Matt Mahurin were producers on the music video. Matt Mahurin is the only one that seems noteworthy. He appears to have directed somewhere around 70-80 music videos. One of them was as Allen Smithee for the music video for Building A Mystery by Sarah McLachlan.

Enjoy!