This 90s anthem was filmed at the DNA Lounge in San Francisco. Though it might be hard to believe today, a music video that featured people openly celebrating smoking weed was something that still took a lot of people by surprise in 1994.
Director Josh Taft worked with just about everyone in the 90s. Taft has directed videos for Alice In Chains, Stone Temple Pilots, Nas, A Tribe Called Quest, Mother Love Bone, Pearl Jam, Mad Season, and Fuel. Taft has also worked as a commercial director, doing ads for Adidas, Reebok, Nike, Energizer, Sprite and Nissan Xterra. In 2013, he directed a documentary called Alive & Well, which profiled 7 individuals living with Huntington’s Disease.
Enjoy!