Way back in 1984, the Coen Brothers were trying to raise the $75,000 that they would need to produce and direct their first film, Blood Simple.  Sam Raimi, with whom the Coen Brothers had worked on Evil Dead, suggested that they put together a fake trailer to draw the interest of investors.

The Coens and their cinematographer, Barry Sonnenfeld (who would later go on to have his own directorial career), took Raimi’s advice and put together a trailer that, to be honest, has more in common with Evil Dead than with Blood Simple.  Then again, that was a smart move on their part.  Evil Dead made a lot of money.

Bruce Campbell appears in the trailer, playing the role that was later played by Dan Hedaya in the actual film.  (It’s hard to imagine Campbell playing that role, just because Hedaya gave such a perfect performance as Julian Marty.  That said, I could very well see Campbell in the role played by John Getz.)

Here is the fake Blood Simple Trailer, featuring Bruce Campbell!  (Admittedly, because of the way the trailer is shot, you don’t actually see Bruce’s face.  But you’ll recognize the hair immediately.)

And, for the sake of comparison, here’s the trailer for the actual film: