So, I’m looking around online for an image of the poster for director Iain Softley’s 2015 Blumhouse-distributed horror flick Curve and I notice that all of them have that little “bonus : a twisted alternate storyline” blurb on them, which tells me that not only was this thing released straight to video (since I’m assuming the “bonus alternate storyline” is some sort of Blu-ray/DVD extra), but that there was never even any intention of giving it any sort of theatrical play, even as a limited release or a one-off screening, given that a “proper” movie poster, complete with credits, is usually done up for films that are going to get some action on the festival circuit or, at the very least, a single-showing “premier” at a rented theater in LA. Hell, poster mock-ups of some sort are usually done even for films where the distributor/production company might be considering having…
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