Music Video of the Day: Til I Forget About You (2010, dir by Isaac Rentz)


Remember Big Time Rush?

Right now, they’re on indefinite hiatus but, from 2009 to 2013, they were like the biggest boy band in the world.  They had their own show on Nickelodeon.  They did tours.  They released a lot of music, the majority of which kind of sounded the same but still had a fun, upbeat feel to it.  To be honest, I didn’t really know much about them other than the fact that their music videos always seemed to air between late night reruns of Degrassi.  If it wasn’t Victoria Justice singing about her best friend’s brother, it was Big Time Rush destroying Nick Cannon’s office.

One of those music videos was the one for Til I Forget About You, which is kind of a strange video.  It starts out with one of the Big Time Rush guys getting dumped via text and then, suddenly, the boys are being expected to perform at a snooty country club.  Luckily, they’re able to use the ROCK OUT app and make everyone totally rock out.  So all is right with the world, I suppose.

It’s a little bit frustrating that there aren’t more Degrassi-themed music videos.  I mean, there’s that video that Drake did, where they all burned down the school after killing one of Drake’s rivals.  And then there’s the video for Jake Epstein’s My Window, which is full of Degrassi clips.  And one of the really, really old episodes of Degrassi featured the Zit Remedy putting together a video but I’ve never been able to find a good copy of it.  Otherwise, there’s not much to choose from.  The show’s producers really missed an opportunity by not putting out any Downtown Sasquatch, Studz, or Whisperhug music videos.  I mean, seriously.  They should have taken a lesson from Big Time Rush.

Oh well.  Missed opportunities, what can you do about them?

Enjoy!