On August 1st, 1981, MTV premiered. Over the course of 24 hours, 166 unique music videos were played on MTV. Yes, there was a time when the M actually did stand for music.
After airing the video for A Message To You, Rudy, MTV re-showed the video for In The Air Tonight by Phil Collins. This was followed by the 71st video to makes it MTV premiere that day, Heart of Glass by Blondie.
I was actually surprised to discover that this video hadn’t been featured on this site before because, to me, it just epitomizes an era. But I was actually even more surprised to discover that MTV only aired it once on August 1st. MTV found time play and re-play 11 Rod Stewart videos throughout the day but they could only find time for one airing of Heart of Glass?
Though it’s now one of the band’s signature tunes, Heart of Glass was controversial when it was first released. Many felt the Blondie, which had come to prominence as a part of the punk movement, was selling out by going disco. The song, though, is actually very punk in spirit, even if it does have a disco beat.
This video was directed by Stanley Dorfman, the British music video director who also created the deathless Top of the Pops for the BBC. Because of the appearance of Studio 54 in the video’s opening moments, it was originally rumored that the video was shot there. Instead, it was filmed at a club that closed down shortly after filming. When asked, Blondie’s Chris Stein couldn’t even remember the name of the club but thought that it might have been called Copa.
Finally, shortly after it was first released, the song was featured on an episode of WKRP in Cincinnati and the band felt that show played a huge role in making the song a hit. They even sent the show’s producer a gold record as a way of thanking them. That gold record could be seen in several episodes, hanging in the bullpen.
The First Videos Shown on MTV:
- Video Killed the Radio Star by the Buggles
- You Better Run by Pat Benatar
- She Won’t Dance With Me by Rod Stewart
- You Better You Bet By The Who
- Little Suzi’s On The Up by PH.D
- We Don’t Talk Anymore by Cliff Richard
- Brass in Pocket by Pretenders
- Time Heals by Todd Rundgren
- Take It On The Run by REO Speedwagon
- Rockin’ in Paradise by Styx
- When Things Go Wrong by Robin Lane & The Chartbusters
- History Never Repeats by Split Enz
- Hold On Loosely by .38 Special
- Just Between You And Me by April Wine
- Sailing by Rod Stewart
- Iron Maiden by Iron Maiden
- Keep On Loving You by REO Speedwagon
- Better Than Blue by Michael Johnson
- Message of Love by The Pretenders
- Mr. Briefcase by Lee Ritenour
- Double Life by The Cars
- In The Air Tonight by Phil Collins
- Looking for Clues by Robert Palmer
- Too Late by Shoes
- Stop Draggin’ My Heart Around by Stevie Nicks and Tom Petty and the Heartbreakers
- Do Ya Think I’m Sexy by Rod Stewart
- Surface Tension by Rupert Hine
- One Step Ahead by Split Enz
- Baker Street by Gerry Rafferty
- I’m Gonna Follow You by Pat Benatar
- Savannah Nights by Tom Johnston
- Lucille by Rockestra
- The Best of Times by Styx
- Vengeance by Carly Simon
- Wrathchild by Iron Maiden
- I Wanna Be a Lifeguard by Blotto
- Passion by Rod Stewart
- Oliver’s Army by Elvis Costello
- Don’t Let Me Go by REO Speedwagon
- Remote Control and Illegal by The Silencers
- Angel of the Morning by Juice Newton
- Little Sister by Rockpile with Robert Plant
- Hold On To The Night by Bootcamp
- Dreamin’ by Cliff Richard
- Is It You? by Lee Ritenour
- Tusk by Fleetwood Mac
- He Can’t Love You by Michael Stanley Band
- Tough Guys by REO Speedwagon
- Rapture by Blondie
- Don’t Let Go The Coat by The Who
- Ain’t Love A Bitch by Rod Stewart
- Talk of the Town by The Pretenders
- Can’t Happen Here by Rainbow
- Thank You For Being A Friend by Andrew Gold
- Bring It All Home by Gerry Rafferty
- Sign of the Gypsy Queen by April Wine
- The Man With The Child In His Eyes by Kate Bush
- All Night Long by Raindow
- Boys Keep Swinging by David Bowie
- Rat Race by The Specials
- Once in a Lifetime by Talking Heads
- Victim by Bootcamp
- Tonight’s the Night (Gonna be Alright) by Rod Stewart
- Cruel to be Kind by Nick Lowe
- A Little In Love by Cliff Richard
- Wild-Eyed Southern Boys by 38 Special
- Wuthering Heights by Kate Bush
- Celebrate The Bullet by The Selecter
- More Than I Can Say by Leo Sayer
- A Message To You, Rudy by The Specials
