Music Video of the Day: The Perfect Drug by Nine Inch Nails (1997, dir. Mark Romanek)


https://www.youtube.com/watch?v=sSLqeZzTU8I

First things first, the music video is there despite what it looks like. Somebody just decided to get clever and put the YouTube video-has-been-removed pic as the thumbnail. If it actually gives you the error message after clicking on it, then I’m sorry. I’m also sorry that the last few seconds are missing. However, I can’t agree with a YouTube commenter about that problem. The music video doesn’t fall apart without them. I do have to agree and disagree with another commenter. This song will indeed wash your ears clean of Fifth Harmony’s song Work From Home, but I don’t see anything wrong with that music video. They are just very passionate about equating construction equipment with sex.

Meanwhile, over in the music video for The Perfect Drug, Trent Reznor is reminding me of why I bothered to buy the soundtrack for Lost Highway (1997) back when it came out. I didn’t care about any of the other songs. I just wanted The Perfect Drug. I wasn’t even a fan of Nine Inch Nails. I just fell in love with the song. My favorite part is the drum solo near the end. The music video is what lured me in with its’ cold Victorian look that was a beautiful and haunting representation of the music of Nine Inch Nails. I am sure that bit in the hedge maze was meant to be a reference to The Shining (1980) to fit with the theme of madness/obsession. I could have featured this music video anytime, but I figured October was as good a time as any.

This music video brings back a lot of familiar faces from earlier music videos I have spotlighted.

Danielle Cagaanan was an executive producer on the music video. I can’t find a whole lot of information on her credit-wise. I can find a bunch of other information. She must have gotten married because she now goes by the name Danielle Peretz. I also found out that back in 1994, she accepted an award for Spike Jonze being that year’s top director. You can even see a picture of her here with the director of the music video for Green Day’s Longview. According to American Photo magazine in 1995, she gave Spike Jonze his start with MTV. I also found her Linkedin page. It looks like she founded her own company this year that helps youth with cognitive challenges find jobs. Back during the making of this video, she was near the end of her 6 years at Satellite Films/Propaganda Films before hopping over to MCA Records.

June Guterman is back. She is the one who produced the music video for Lil’ Devil by The Cult.

Jeff Cronenweth is new. He has shot some music videos, but he’s probably best known for his work on other films like Fight Club (1999), The Social Network (2010), The Girl with the Dragon Tattoo (2011), and Gone Girl (2014).

Robert Duffy is back. He edited this as well as Hella Good by No Doubt, Closer by Nine Inch Nails, and Losing My Religion by R.E.M–among others. He has also worked on numerous Tarsem Singh films.

Tom Foden was the production designer. He did the same for Closer by Nine Inch Nails. He has worked on numerous Tarsem Singh films. He has one credit that jumps out at me. He was apparently an assistant art director on Playboy: Kerri Kendall – September 1990 Video Centerfold (1990), which was directed by Michael Bay. I would think that was a fake credit on IMDb, but Michael Bay did direct music videos back then. One of those music videos being I Touch Myself by Divinyls. Also, it really isn’t that uncommon for major directors to get their start in porn. Abel Ferrara’s first feature film was a porno.

Enjoy!

Music Video of the Day: Losing My Religion by R.E.M. (1994, dir. Tarsem Singh)


This is what I get for doing my recommendation worm nonsense to pick out some music videos to feature. That means I was on Zombie by The Cranberries and this was the first music video that YouTube recommended as a result, so I picked it out next. I can guarantee you that this is the first time I have actually sat through this entire thing. I’ve had the video playing many times though because it is an excellent song. The music video itself is a different matter.

My memory is screaming at me that “losing my religion” is Southern slang for losing your temper, and Wikipedia agrees with me. Makes sense since R.E.M. is from Athens, Georgia. Yet, director Tarsem Singh decided to film it like Zombie and Heart-Shaped Box. I like the parts with Michael Stipe. He actually seems to know what to do, and how to convey the meaning of the song. But then it has a bunch of cutaways to religious imagery that I’m not sure had anything to do with it.

There are definitely things to love about this music video, but then we get the religious imagery that feels out of place except for the tie-in with the perceived meaning of the title. According to Wikipedia, Singh was going for a Caravaggio/Tarkovsky thing, but I’m quite sure it has nothing to do with the meaning of the song. If you haven’t seen it, then it is required viewing for 90’s music videos. Just don’t expect something particularly good visually beyond the Stipe parts.

This time around we have more than just director Tarsem Singh. However, it is noteworthy that Tarsem Singh would go on to direct The Cell (2000), Mirror Mirror (2012), and Self/less (2015).

David Ramser was the producer on this music video, but I can’t find anything else that he did.

Larry Fong is credited for “photography”, and went on to do a few music videos after this. He was also the cinematographer for some movies like 300 (2006), Watchmen (2009), Sucker Punch (2011), Super 8 (2011), and Batman v Superman: Dawn of Justice (2016). Not bad.

On editing, we have the return of Nine Inch Nails’ Closer editor Robert Duffy. We’ll see him again soon since he also did the editing on the Nine Inch Nails’ song The Perfect Drug. He appears to have followed director Tarsem Singh since he too worked as an editor on the same films I mentioned above.

Enjoy!

Music Video of the Day: Closer by Nine Inch Nails (1994, dir. Mark Romanek)


We’ve reached the end of my little journey from synthpop to industrial rock, and I think I’ve saved the best for last.

I didn’t watch MTV much in the early to mid-1990s, but I did on occasion. This was one of those music videos that would instantly stop me in my tracks. If it was on, then I was in front of the TV. At the time, it was the music video with the spinning pig’s head that seemed forbidden somehow. I also remember it being one of the most weird and best put together music videos of the time. Oh yeah, and the song is awesome. This is coming from someone who was not a fan of Nine Inch Nails either. I appreciated this song, I liked The Perfect Drug, and certainly was aware of their existence, but that still didn’t do it for me.

Today I remember Trent Reznor spinning on his back in the air more than anything else about it. The rest is filled with disturbing imagery, or at least imagery that appears disturbing when it is shown the way it is. I mean a lot of it is just stuff you would expect in a museum exhibit. One screwed up museum exhibit with the Warren Commission judging you for being there, but still. I’m also pretty sure that’s a picture of Jack Nicholson on the wall next to the monkey reminding me that I eventually have to do Jesus Christ Pose by Soundgarden. That’s really all I have to say because while I may love the song and video, I still have no real idea what it means. I just know that I want to watch it over and over till I figure it out, or it remains a mystery. Shouldn’t be too hard though, but I kind of like it just being a visual feast without any particular purpose to me.

This is one of those music videos where we know more than just the director.

Krista Montagna produced it, and appears to have produced some music videos for Madonna. She was also a production assistant on Silent Night, Deadly 2 (1987). That means the woman who produced this music video was probably there to witness Eric Freeman deliver his insanely over-the-top performance. Perhaps she was even there for “Garbage Day!”

On photography we have Harris Savides. He worked on numerous music videos. Some notable examples are Everybody Hurts for R.E.M. and Criminal for Fiona Apple. Not bad. He’s also done some work on feature films like Zodiac (2007), American Gangster (2007), Milk (2008), and Frances Ha (2012) among others. Again, not bad.

Robert Duffy edited the music video. He basically worked on other music videos that Mark Romanek made. Although, he did edit R.E.M.’s Losing My Religion. He has worked in feature films too, having edited The Cell (2000) and Self/less (2015).

Tom Foden worked as the production designer. Tom Foden did a few music videos, and what do you know, he was the art director on Radiohead’s Fake Plastic Trees. I didn’t expect that tie-in with what I said about Ministry’s Over The Shoulder. Foden also worked on The Cell and Self/less among other feature films as a production designer.

I guess the one we have to thank for Reznor spinning on his back in the air is Ashley Beck who did the visual effects on this and two other Mark Romanek music videos. She’s done visual effects on Romanek’s One Hour Photo (2002) all the way up to Suicide Squad (2016).

I guess I could go to Wikipedia and find out the intention of the music video, but I’m not going to do that. I’d like it to remain a mystery for me to crack for the time being.

Enjoy!