This is a pretty good song but it’s impossible for me to hear it without thinking about those damn jeep commercials that were pretty much on all the channels all the time last year.  Obviously, having your song (or a part of your song) heard several times a day is a good thing and it certainly explains why so many bands are willing to have their music used to sell unrelated products.  Still, hearing a song in commercial always seems to dilute its power.

(It’s kind of like when I see that commercial for WGU that features that terrible, overwrought cover of Bob Dylan’s The Times They Are A Changin‘.  And I’m just like, “I hope Bob Dylan’s making some money off of this.”)

Anyway, this video was directed by Joel Pront while the choreography was done by Matthew Peacock.  Both the song and the video deal with the difficulty that comes with trying to maintain any sort of real, human connection in a world that seems to be designed to turn us all into social media-obsessed recluses.  Of course, the jeep commercials left out most of the downbeat parts of the song and just focused on the chorus, as if the point of the song was that the best way to connect with people is to drive them around in a new jeep.  The video, however, is more to the point.

Enjoy!