Music Video of the Day: High In High School by Madam X (1984, dir. Marcelo Epstein)


After doing a song by Vixen, I knew I would find a Madam X video somewhere.

Madam X are a metal band that was originally formed by the Petrucci sisters–Maxine and Roxy. Roxy Petrucci would go on to be in Vixen. The band went through several band changes including bringing in Sebastian Bach before he went on to be in Skid Row. From what I can tell, this song is their most successful one. What a video they made for it.

The video begins by introducing us to our main character played by a guy I have a strong feeling I’ve seen in something else. I wanna say he is the doorman in Harden My Heart by Quarterflash. He is startled by the school bell ringing.

Then the teacher comes in who I’m quite sure is played by guitarist Maxine Petrucci.

With a little jump cut, they are now in a prison, like a certain other video that takes place in a high school.

The bars come down on the window next to our hero.

The main reason I think Maxine plays the teacher is because I’m betting those are the two male members of the band–Bret Kaiser and Chris Doliber.

Our hero looks inside of his desk. Inside, he sees the band performing on a history book.

Of course simply looking inside of your desk and smiling means that the teacher and class are going to scream the chorus at you.

The teacher looks inside his desk. Seeing herself playing guitar lets him off the hook for now.

Meanwhile, one of the other band members is trying to make fire.

Teach now pulls out a leopard. With a little of laying on of the hands…

she gives birth to her sister Roxy.

Now the class sings the lyrics, “you’ll never pass by kissing ass,” at the teacher.

One look from teacher, and a grin from our hero, the class now has their heads replaced by things like a globe and a pyramid.

The teacher comes over to grab our hero’s ear, which stretches like Silly Putty.

After the band plays some more, the desks open up…

to reveal that their actual heads are trapped inside the desks.

The teacher is gone now. I’m just going to assume this very quick cut to Maxine holding what looks like his ear is supposed to mean she transported into his desk.

Our hero leaps up on her desk to reveal that he is a fan of the band.

The class are now zombies apparently. With them bearing down on him…

he leaps into his desk, but appears to hold on for a while for some reason.

After a little flip…

he lands and jumps into the arms of the lead-singer to end the video.

The video was directed by Marcelo Epstein. He only did a handful of videos such as Looks That Kill by Mötley Crüe.

The video was produced by Alexis Omeltchenko and Joanna Bongiovanni.

Enjoy!

Music Video of the Day: Looks That Kill by Mötley Crüe (1983, dir. Marcelo Epstein)


https://www.youtube.com/watch?v=FToyVkqPW7Y

I think I only saw this music video once before now. It is as crazy as I remember. I think the best part is when the lady they are singing about appears by knocking down that wall. If you are thinking they didn’t quite know what to do with Mötley Crüe at this point, then I highly recommend you check out the music video they did before this for the song Live Wire. They seemed to have been under the impression they were Van Halen in that one. In fact, it looks like it wasn’t till director Wayne Isham got ahold of them in 1985 that they found the way to really sell this Sunset Strip band.

But what else could we expect from director Marcelo Epstein who brought us the notoriously bad breakdancing movie with Lorenzo Lamas called Body Rock the following year. I could only find out that he did a handful of music videos, but it appears that Body Rock killed his career in film. I even found one review that was convinced that “Marcelo Epstein” must have been a pseudonym for Michael Haneke or Jonas Mekas.

While Epstein is a bit of a mystery, producer Alexis Omeltchenko sure isn’t. You can find all kinds of information about him online. I can tell you when he was born, who his parents were, his political party of choice, where he went to college, and more. I can only find 15 producing credits on mvdbase, but I highly doubt that’s it. He owns his own production company and has been a member of the Music Video Producers Association since 1984. I’m sure there’s more.

What else can I say? If by some chance you haven’t seen this thing, then watch it. You won’t be sorry. It’s really stupid.