Music Video of the Day: Open Letter To A Landlord by Living Colour (1989, dir. Drew Carolan)


Full credit goes to Songfacts for these quotes. I would paraphrase, but I don’t think that would be right. Here’s the background on both the song and the music video from poet Tracie Morris, who helped write the song, and director/photographer Drew Carolan.

“At the time we were talking about tenements and other buildings being torn down for buildings that would be inhabited by ‘Yuppies.’ I remember a great deal of alarm in the BRC (Black Rock Coalition) when The Gap first opened up a store on St. Marks’ Place. We saw the downtown/boho lifestyle changing before our eyes. The song focused on the displacement of residencies of course, but I think we were considering how entire neighborhoods were beginning to shift.

The idea of landlords and slumlords getting tenants out to reap financial rewards isn’t new, especially in New York. We certainly felt at the time that much of the motivation behind the riots was to gentrify the East Village.

Now of course we hear about gentrification at a more extreme level taking place all over NYC, not just in Manhattan but all over Brooklyn and all the boroughs. In some ways, ‘Open Letter’ was a precursor to the wholesale expunging of the regular people that have made New York City great since the beginning.”

–Tracie Morris

“The live footage was shot at Toad’s Place in New Haven before a live audience. The band was getting ready to go out with the Rolling Stones on the Steel Wheels tour. We invited 500 people in early for some playback coverage and then the rest of the crowd for an actual show.

The cutaway material was shot in New York, DC and LA. In ’89 the housing situation was bad in most urban cities. People were being forced out of places they had lived in for generations. Living Colour knew that. They hailed from Brooklyn, The Bronx and Staten Island. They saw it everywhere they played. I was from the Lower East side. I saw the writing on the wall. Gentrification was sweeping up the cities and taking the working class with it. We see the band walking through decimated neighborhoods where they used to play. A street called Hope. A little girl on a swing disappears. Empty. Gone. Peaceful protests and shouts melt into the droning sound of the mass transit system.

I just watched it and it rings true today as well. Sad but true.”

–Drew Carolan

Enjoy!

Music Video of the Day: Cult Of Personality by Living Colour (1989, dir. Drew Carolan)


I was going to save this for Inauguration Day, but I decided to go with it now for two reasons. One is that it is one of my favorite songs and music videos, so I couldn’t wait any longer. The second reason is that I came across a music video where Ric Ocasek of The Cars walks on water while Uncle Sam and others grab at him and he sings the line “Got A Hold On You”. The water being in a pool at Paris Hilton’s family’s estate. That’ll do unless I find something else better.

I don’t have much to say except to watch it. I’ll share a little backstory on it though, courtesy of the book I Want My MTV.

Steve Backer:

“When Living Colour came around, it was a head-scratcher. ‘Cult of Personality’ seems like an obvious hit now, but let’s face it, four black guys doing rock n’ roll wasn’t your everyday thing. The reaction from MTV wasn’t so much resistance as confusion: ‘What do we do with it?”

Vernon Reid, Living Colour:

“When I saw the playback of ‘Cult of Personality,’ I was like, America isn’t ready for this. There’s footage of SS troops, shots of Mussolini. It’s very confrontational.”

Steve Backer:

“The fact is, I got Living Colour on MTV by threatening to withhold a new Michael Jackson video. I called Frank DiLeo, who’d worked at Epic Records and was managing Michael. The ‘Smooth Criminal’ video was about to come out, and we had to decide who’d get the world premiere. I told Frank, ‘I’m having trouble getting Living Colour on MTV. Can I tell them they’re not going to get Michael unless they deal with Living Colour?’ Frank was our former head of promotion. He understood. He said, ‘Do what you gotta do. I’ll back you up.’

So I went to see Abbey, whom I didn’t know well. I was ridiculously nervous. I had Living Colour in one hand and Michael Jackson in the other. Abbey said, ‘Backer, this is not how we do business.’ And I said, ‘It’s exactly how you do business.’ They put ‘Cult of Personality’ into rotation.”

Corey Glover, Living Colour:

“We owe most of our career to Michael Jackson.”

Here is a live performance they gave in the past 10 years or so:

I love the song. I love the music video. I love that they didn’t let them being black keep them from doing rock. We need more artists that don’t let skin color, gender, where they grew up, or any other thing like that keep them from the kind of music they like or might be good at.

If Living Colour is up your alley, then I recommend the album …For the Whole World to See by Death. They’re the all-black proto-punk group that didn’t have their record released in the pre-Ramones 70s simply because they wouldn’t change their name. There’s a documentary about them that I also recommend called A Band Called Death (2012).

Here is their song Politicians In My Eyes that goes along with Cult of Personality:

You can find out about the director of the music video at his website.

Enjoy!