Music Video of the Day: Is It Now? by Automatic (2025, Dir. by Nicola and Juliana Giraffe)


This video celebrate all of the hard work that goes into running your own business and owning a giant landline phone.  This video deserves a lot of credit for its production design.  Everything from the boxes to the phone to color scheme to the outfits worn by the band works.

This song is the title track from Automatic’s forthcoming new album.

Enjoy!

Cut your hair
With kitchen scissors
New look
A different image
Secondhand
Not television
Shopping malls
They make you vicious

Yuppy farm
Bread in the kitchen
Pissing on your dreams and wishes
Sabotage
The banking business
Capital makes
Big decisions

I wanna be like
Going out alone
They wanna be like
Copy or clone
I wanna be like
What do you stand for
They wanna be like
Bet on a dead horse

And it’s there (da da da da da)
If you dare (da da da da da)
No divide (da da da da da)
You and I (da da da da da)

I wanna be like
Going out alone
They wanna be like
Copy or clone
I wanna be like
Give me the answer
They wanna be like
Still moving backwards

Falling hit the ground I’m running
Towards the edge of something
Tired of only watching
And I can’t stop wanting
When the walls are closed in
On the way to nothing
Well the earth still pulls me
Back into myself