American Raspberry | Through the Shattered Lens

The great character actor Warren Oates appeared in a lot of fairly obscure movies but none are as obscure as Prime Time.

With a running time of barely 70 minutes, Prime Time is a comedic sketch film that was meant to capitalize on the then-recent success of The Groove Tube, Tunnelvision, The Kentucky Friend Movie, and the first season of Saturday Night Live. According to the Unknown Movies Page, Prime Time was financed independently and was picked up for distribution by Warner Bros. After the Warner execs saw the finished film, they decided it was unreleasable so the film’s production team sold the film to Cannon Pictures, who were famous for being willing to release anything. The movie played in a few cities under the terrible title American Raspberry and then went straight to VHS obscurity.

Sketch comedies are usually hit-and-miss and Prime Time is definitely more miss than hit. The majority of the film is made up of commercial parodies but, since most of the commercials being parodied are no longer on the air, the humor has aged terribly. There is also a wrap-around story. The President (George Furth) and a general (Dick O’Neill) try to figure out where the commercial parodies are coming from and stop them before the broadcast leads to a riot. There are a few funny bits (including Harry Shearer as a stranded trucker looking for a ride and Kinky Friedman singing a song about “Ol’ Ben Lucas who has a lot of mucus”) but, for the most part, the film is epitomized by a skit where people literally get shit dumped on their head. The film’s opens with an incredibly racist commercial for Trans Puerto Rican Airlines and it’s all downhill from there.

As for Warren Oates, he appears in an early skit. He and Robert Ridgely (best known for playing Col. James in Boogie Nights) play hunters who take part in the Charles Whitman Celebrity Invitational, climbing to the top of the Tower on the University of Texas campus and shooting at the people below. It’s even less funny now than it probably was in 1977.

How did Warren Oates end up in a movie like Prime Time? Even great actors have bills to pay. As for Prime Time, it is the one Warren Oates film that even the most dedicated Warren Oates fan won’t regret missing.