To be honest, I think this song is more about the masks that people wear as a part of everyday life, as opposed to being specifically about Halloween masks.  Just check out the lyrics:

Fashion magazines
Anti-aging creams
Tape measure around your waist
Whitening toothpaste
Behind this mask
Lies an ugly face
An entitled child dressed in lace

Halloween mask
I wear it every day
Halloween mask
Beneath my skin is gray

Fashion magazines
Anti-aging creams
Tape measure around your waist
Whitening toothpaste
Behind this mask
Lies an ugly face
An entitled child dressed in lace

Halloween mask
I wear it every day
Halloween mask
Beneath my skin is gray

Still, even if it’s not really a “horror” video, it’s a good song and I still think that Peach Kelli Pop should be hired to perform the Silver Shamrock jingle next Halloween.

Enjoy!