On August 1st, 1981, MTV premiered. Over the course of 24 hours, 166 unique music videos were played on MTV. Yes, there was a time when the M actually did stand for music.

How’s this bad for bad luck?  In 1981, The Selecter was an up-and-coming British ska band, led by Pauline Black on vocals.  In February, they released their second album, Celebrate The Bullet.  A month later, towards the end of March, they released the album’s title track as a single.  That same week, a mentally disturbed man named John Hinckley, Jr. attempted to impress Jodie Foster by shooting President Ronald Reagan.  Though Reagan survived the assassination attempt, there wasn’t a radio station in America that was going to play a song called Celebrate The Bullet.  As a result, both the single and the album flopped and The Selecter struggled on for just a few more years before they (temporarily) broke up.

Not even a music video that aired on MTV could save the single.  This despite the fact that it was a good video that showed the direction that music videos would follow in the 80s, mixing shots of the band performing with cryptic images of Pauline Black walking through what appears to be a catacomb.

Celebrate The Bullet was the 68th music video to air on MTV.

Enjoy!

The First Videos Shown on MTV:

1. Video Killed the Radio Star by the Buggles
2. You Better Run by Pat Benatar
3. She Won’t Dance With Me by Rod Stewart
4. You Better You Bet By The Who
5. Little Suzi’s On The Up by PH.D
6. We Don’t Talk Anymore by Cliff Richard
7. Brass in Pocket by Pretenders
8. Time Heals by Todd Rundgren
9. Take It On The Run by REO Speedwagon
10. Rockin’ in Paradise by Styx
11. When Things Go Wrong by Robin Lane & The Chartbusters
12. History Never Repeats by Split Enz
13. Hold On Loosely by .38 Special
14. Just Between You And Me by April Wine
15. Sailing by Rod Stewart
16. Iron Maiden by Iron Maiden
17. Keep On Loving You by REO Speedwagon
18. Better Than Blue by Michael Johnson
19. Message of Love by The Pretenders
20. Mr. Briefcase by Lee Ritenour
21. Double Life by The Cars
22. In The Air Tonight by Phil Collins
23. Looking for Clues by Robert Palmer
24. Too Late by Shoes
25. Stop Draggin’ My Heart Around by Stevie Nicks and Tom Petty and the Heartbreakers
26. Do Ya Think I’m Sexy by Rod Stewart
27. Surface Tension by Rupert Hine
28. One Step Ahead by Split Enz
29. Baker Street by Gerry Rafferty
30. I’m Gonna Follow You by Pat Benatar
31. Savannah Nights by Tom Johnston
32. Lucille by Rockestra
33. The Best of Times by Styx
34. Vengeance by Carly Simon
35. Wrathchild by Iron Maiden
36. I Wanna Be a Lifeguard by Blotto
37. Passion by Rod Stewart
38. Oliver’s Army by Elvis Costello
39. Don’t Let Me Go by REO Speedwagon
40. Remote Control and Illegal by The Silencers
41. Angel of the Morning by Juice Newton
42. Little Sister by Rockpile with Robert Plant
43. Hold On To The Night by Bootcamp
44. Dreamin’ by Cliff Richard
45. Is It You? by Lee Ritenour 
46. Tusk by Fleetwood Mac
47. He Can’t Love You by Michael Stanley Band
48. Tough Guys by REO Speedwagon
49. Rapture by Blondie
50. Don’t Let Go The Coat by The Who
51. Ain’t Love A Bitch by Rod Stewart
52. Talk of the Town by The Pretenders
53. Can’t Happen Here by Rainbow
54. Thank You For Being A Friend by Andrew Gold
55. Bring It All Home by Gerry Rafferty
56. Sign of the Gypsy Queen by April Wine
57. The Man With The Child In His Eyes by Kate Bush
58. All Night Long by Raindow
59. Boys Keep Swinging by David Bowie
60. Rat Race by The Specials
61. Once in a Lifetime by Talking Heads
62. Victim by Bootcamp
63. Tonight’s the Night (Gonna be Alright) by Rod Stewart
64. Cruel to be Kind by Nick Lowe
65. A Little In Love by Cliff Richard
66. Wild-Eyed Southern Boys by 38 Special
67. Wuthering Heights by Kate Bush