This year’s E3 sees two well-anticipated titles that look to be on a collision course later this year as EA’s Battlefield 3  looks to try and dethrone the king of the modern war shooters in Activision’s latest in their juggernaut shooter franchise, Call of Duty: Modern Warfare 3. Both companies showed gameplay videos of their respective games today and both were impressive.

Activision’s title looks to continue the action-film look and tempo of the series with this third entry. From the look of the gameplay the graphics looks to be just slightly above that of Modern Warfare 2 and equal to that of Call of Duty: Black Ops. From the look of things the three development studios working on this title looked to follow the mantra of “if it ain’t broke then don’t fix it”.

EA and DICE showed more gameplay footage of their competing title. One was an extended demo video which looks to be even better than the pre-Alpha stage gameplay footage shown months ago. The look of Battlefield 3 through it’s use of the new Frostbite 2.0 Engine looks to surpass that of the Activision title. The question now is whether the gameplay (boht single-player campaign and on-line multiplayer) will be equal to that of it’s rival. There’s a good chance this time they will as Battlefield 3 looks to go back to it’s early roots by concentrating heavily on the on-line multiplayer.

Battlefield 3 set to be released on October 25, 2011.

Call of Duty: Modern Warfare 3 set to be released on November 8, 2011.