Halo 4 looks to be another mega-blockbuster hit for Microsoft and the Xbox 360. Every sequel in this critically-acclaimed video game franchise has always had some very well-made (award-winning as well) live-action tv spots and trailers to help market each title weeks prior to it’s release. For the 4th sequel to the series things haven’t changed and Microsoft looks to expand on their popular live-action shorts by financing a mini-series of live-action shorts that tells the events that will lead up to the story of Halo 4. The mini-series will also introduce a character that will tie-in to the game.
Forward Unto Dawn is the name of this live-action mini-series and will air weeks before the release of the game on both Machinima.com and Halo Waypoint on the Xbox Live.
It’s one thing to create a couple of live-action trailers, but this latest marketing blitz by Microsoft Game Studios looks to take things to a whole new level. Fans of the franchise are still nursing the disappointment over the cancelled attempt to create a Hollywood blockbuster film-adaptation of the Halo series. A film adaptation that had some major heavy-hitters in its corner from Peter Jackson, Neill Blomkamp and WETA Studios. Forward Unto Dawn (depending on its overall quality and how well the public receives it) may help bring new interest in finally getting the live-action film-adaptation up and running again.